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Growth Market e-Tourism

Benefit from the Online Travel Market Boom

It’s not possible to think of travel marketing without the Internet anymore: The European online travel market achieved two-figured increases in the percentage in every single of the past years, accordingly increased has the amount of online bookers among travelers. In the case of German users with vacation experience in Austria the stake of online bookers already amounts to 75%.
For accommodation establishments, that means: To survive in competition, there is no way around room sale in the Internet. From the own homepage to booking portals and platforms like HRS or booking.com to global distribution systems (e. g. sabre or worldspan), the variety of distribution facilities is big. While via your own homepage, you reach for the main part guests who have looked for your place purposefully, you address via booking platforms Internet users who act less specifically. Moreover, via global distribution services more than 600 000 travel agency terminals can be exploited.

Sample calculation for sales increase:
(Room rate € 76 per person, 10 additional channels)
1 additional booking per channel:
-> € 760.- per month -> € 7.600.- per year
2 additional bookings per channel:
-> € 1520,- per month -> 15200.- per year

With the applications of seekda! connect, all these different distribution channels can be used equally and at the same time. This way, you can easily increase your online presence and hence your coverage, exploit new target markets and benefit from the marketing know-how of indirect distributors.

Beside the increase of the number of your bookings, the technologies of seekda! connect lead to a considerable rise in efficiency: Thanks to the high degree of automation and synergies grounded on the simultaneous maintenance of all channels you save a lot of time and money on the long run!